ASUSTeK Computer Inc. User Reviews

ASUS (ASUSTeK Computer Inc.) is a Taiwanese multinational tech giant, founded in 1989, known for innovating in PC components, especially as the #1 motherboard maker, expanding into notebooks (like the popular Eee PC), gaming (ROG), smartphones (ZenFone), and other electronics, driven by its motto "In Search of Incredible" and a focus on quality, speed, and innovation. Starting with just a few engineers, ASUS grew from a motherboard design firm into a global leader in computing and consumer electronics, recognized for its strong R&D and numerous awards.

Key Milestones

• 1989: First Motherboard ASUS launched its first motherboard, the ISA-386C.
• 1992: Partnership with Intel After independently developing a motherboard for the Intel 486 processor that impressed Intel engineers, ASUS established a formal partnership with Intel Corporation.
• 1995: World's Leading Motherboard Maker ASUS became the global leader in motherboard manufacturing.
• 1996: Public Listing ASUS began trading as a public company on the Taiwan Stock Exchange.
• 1997: First Notebook The company launched its first notebook computer, the ASUS P6300.
• 2006: Launch of Republic of Gamers (ROG) ASUS established the ROG sub-brand, focused on developing high-performance hardware for gaming enthusiasts, which has since become a leading gaming brand.
• 2007: Eee PC Revolution ASUS introduced the Eee PC, an affordable and portable netbook series that became a global top-seller and solidified ASUS's reputation for innovative and accessible products.
• 2011: First 2-in-1 Device The company launched the Eee Pad Transformer, the world's first 2-in-1 laptop and tablet hybrid device.
• 2013: Partnership with Google ASUS developed the first-generation Google Nexus 7 tablet in cooperation with Google.
• 2014: Entry into Smartphone Market ASUS launched its ZenFone series, diversifying its product range beyond PC components.
• 2016: Launch of Zenbo Robot ASUS ventured into robotics with the introduction of Zenbo, a smart home robot.
• 2023: ROG Ally Handheld Launch ASUS released the ROG Ally, a handheld gaming device designed to compete with products like the Steam Deck.
• 2024-2025: Focus on AI and Sustainability In recent years, ASUS has prioritized artificial intelligence (AI) integration in its products (such as AI Overclocking in motherboards and AI-powered laptops) and committed to significant sustainability goals, including using 100% renewable energy in global operations by 2035. It also secured a spot on TIME's World's Best Companies list in 2025.

Logo

• Official Name: ASUSTeK COMPUTER INC
• Source: logos-world.net

Overview

• Common Name: Asus
• Year Founded: 1989
• Founders: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao.
• Origin: Taipei, Taiwan
• Headquarters: No. 15, Li-De Road, Beitou District, Taipei City 112, Taiwan
• Tagline: Inspiring Innovation • Persistent Perfection

Main Products

Laptops: Zenbook (premium), ROG (Republic of Gamers - gaming), TUF Gaming (gaming), Vivobook (mainstream), ExpertBook (business).

• Desktops & All-in-Ones: Gaming (ROG, TUF), Business (ExpertCenter), Mini PCs.
• Components: World-leading motherboards, Graphics Cards, Monitors, Cases.
• Servers & Workstations: Enterprise-grade solutions.
• Networking: Routers (WiFi 7), Mesh WiFi.
• Mobile: Phones (e.g., ROG Phone for gaming).
• AIoT & Industrial Solutions: Smart devices and industrial tech.
• Accessories & Peripherals: Keyboards, mice, headsets, wearables, projectors.

Industry Focus:
ASUS excels in both high-performance gaming (ROG) and smart, secure business solutions (ExpertBook/Center) while maintaining a strong foundation in core PC components, positioning itself as a major player across consumer, creator, and commercial markets.

Innovation & Partnership

ASUS leverages long-standing alliances with industry leaders to integrate cutting-edge components into its hardware.

• AMD: A crucial partnership focused on powering the commercial AI PC market with integrated Ryzen AI series processors.
• NVIDIA: A deep collaboration to develop high-performance AI infrastructure, such as the ASUS AI POD with NVIDIA GB300 NVL72, designed for large-scale AI and LLM (Large Language Model) computations in data centers and research initiatives.
• Qualcomm: Collaboration on the development of Snapdragon X-powered devices, like the lightweight Zenbook A14 Copilot+ PC, focusing on mobile productivity and extended battery life.
• Intel: A foundational and enduring partnership dating back to the early 1990s, providing the core processor technology for a vast range of ASUS products from traditional PCs to AI-powered devices.
• Microsoft: A key vendor partner for software solutions that complement ASUS computing hardware.

Sustainability

Climate Action

• Net-Zero Target: Commitment to decarbonization, with goals to reach net-zero emissions.
• Renewable Energy: 100% renewable energy in Taiwan operations by 2030, globally by 2035.
• Energy Efficiency: Key products designed to exceed Energy Star standards by 30% annually.

Circular Economy

• Materials: Use of post-consumer recycled plastic, ocean-bound plastic, and FSC-certified packaging.
• Product Design: Modular design for repairability and recyclability.
• Recycling: Global recycling rate target of 20% for ASUS products

Market Position

• Ticker: TPE: 2357
• Market Cap: Approx. TWD 452.34 B

Asus reported TTM (Trailing Twelve Months) revenue of approximately $22.15 billion in 2025, with a market capitalization of around $10.20 billion. It has a significant global reach, making the 5th place in the Top 6 vendors by number of units shipped, 2024 with a 7.1% share.

Useful Links

Browse authorized repair centers and official retail stores of Asus using the links below to get support or shop for products on Google Maps.

Customer Support

• Website: www.asus.com
• Online Help: Asus Help & Support