Xiaomi Corporation User Reviews

Xiaomi, founded in 2010 by Lei Jun, is a Chinese tech giant known for affordable, high-quality smartphones and a vast AIoT (AI + IoT) ecosystem, rapidly growing from a software-focused startup (MIUI) into a global leader in consumer electronics, leveraging online sales and a loyal fanbase to disrupt markets with innovative tech, expanding into smart home devices, wearables, and now electric vehicles.

Key Milestones

• April 6, 2010: Xiaomi Corporation is co-founded by Lei Jun and seven partners in Beijing.
• August 16, 2010: The company launches its first product, the Android-based custom firmware MIUI.
• August 2011: Xiaomi releases its first smartphone, the Xiaomi Mi 1.
• 2014: Xiaomi becomes the largest smartphone brand in China by market share and begins international expansion, starting with Singapore and India.
• December 2014: Xiaomi raises US$1.1 billion in funding at a valuation of over US$45 billion, making it one of the world's most valuable private technology companies.

Innovation & Market Leadership

• October 2016: Xiaomi launches the Mi MIX, one of the first smartphones to feature a near bezel-less display, showcasing its focus on design innovation.
• October 2017: Xiaomi becomes the top smartphone brand in India by market share, surpassing Samsung.
• June 2018: Xiaomi goes public with an Initial Public Offering (IPO) on the Hong Kong Stock Exchange.
• July 2019: Xiaomi makes its inaugural entry into the Fortune Global 500 list, the youngest company to achieve this ranking at the time.

Expansion & Diversification

• January 2020: POCO is established as a separate, independent sub-brand.
• March 2021: Xiaomi announces a major strategic move to invest US$10 billion into the electric vehicle (EV) business over the next ten years.
• July 2021: Xiaomi becomes the second-largest smartphone maker globally by shipment volume, surpassing Apple for the first time.
• August 2022: Xiaomi ranks 266th on the Fortune Global 500 list, climbing 72 positions from the previous year.
• October 2023: The company upgrades its core strategy to the "Human x Car x Home" smart ecosystem, integrating personal devices, smart home products, and electric vehicles.
• December 2023: Global cumulative sales of the Redmi Note series exceed one billion units.

Recent Developments

• March 28, 2024: Xiaomi officially launches its first electric vehicle, the Xiaomi SU7 sedan.
• October 2024: Xiaomi launches its new operating system, HyperOS 2, in mainland China, featuring advanced AI capabilities.
• May 22, 2025: Xiaomi releases its self-developed 3nm process mobile phone processor chip XRING O1.
• July 2025: Xiaomi is included in the Fortune Global 500 list for the seventh consecutive year.

Logo

• Official Name: Xiaomi Corporation | 小米集团
• Source: en.wikipedia.org

Overview

• Common Name: Xiaomi
• Year Founded: April 6, 2010
• Founders: Lei Jun, Lin Bin, Liu De, Li Wanqiang, Zhou Guangping, Huang Jiangji, and Hong Feng
• Origin: Beijing, China
• Headquarters: 68 Qinghe Middle Street, Beijing, 100085, China
• Tagline: Just for fans

Main Products

• Smartphones: Mi Series, Redmi Series, Poco Series (flagship, budget, gaming).
• Smart Devices & Ecosystem (IoT): Smart TVs, Mi Band (wearables), Mi Air Purifiers, Smart Speakers, Electric Scooters.
• Computers & Tablets: RedmiBook (laptops), Mi Notebook, Mi Pad (tablets).
• PC Components: Mi Router, Monitors.

Innovation & Partnership

• Leica Camera: A strategic partnership for co-developing camera systems for Xiaomi's flagship smartphones, focusing on enhancing mobile photography quality.
• Google (Android): Xiaomi's devices are part of the Android ecosystem, with its custom operating system, MIUI (and later Xiaomi HyperOS), based on Android. This is a foundational software partnership.
• Apple: Xiaomi has ensured compatibility for its electric vehicles (EVs) with Apple's CarPlay platform, aiming to appeal to a wider range of international buyers.
• Huawei: A significant intellectual property agreement was reached in September 2023, where Xiaomi and Huawei entered a global patent cross-licensing agreement covering multiple communications technologies, including 5G.
• Moloco: This partnership involves integrating Moloco's advertising platform into Xiaomi's overseas app store (GetApps) and other ad channels in key markets like Brazil, India, Turkey, and Germany to improve ad performance and monetization.
• Taboola: An expanded partnership utilizes Taboola News to power content recommendations across Xiaomi devices in various global markets, enhancing user engagement and internet services revenue.
• Cheung Kong Hutchison Industries Limited (CKH): A global strategic alliance for the distribution of Xiaomi products (smartphones and IoT devices) across CKH's telecommunications and retail networks, particularly in Europe.
• European Schoolnet (Scientix STEM Alliance): As part of its Corporate Social Responsibility (CSR) initiatives, Xiaomi joined the Scientix STEM Alliance to support STEM education by providing devices and training programs to schools across Europe, helping to bridge the digital divide in education.
• PADI (Professional Association of Diving Instructors): A partnership focused on marine conservation efforts, including beach clean-ups and creating merchandise from recycled fishing nets, aligning with Xiaomi's sustainability goals.
• Local E-commerce & Retailers: Xiaomi partners with various regional e-commerce platforms like Flipkart and Amazon in India, and local carriers/retailers in other regions, to manage sales and distribution tailored to specific market conditions.
• Content Providers: Xiaomi actively partners and sometimes invests in local content providers (music, video, gaming, and micro-loan services) to offer localized internet services within its ecosystem in different countries.

Sustainability

Climate Action & Energy Efficiency

• GHG Reduction Targets: Committed to reducing greenhouse gas (GHG) emissions from its main operating segments by at least 70% by 2030 and 98% by 2040, with a long-term goal of achieving net-zero emissions.
• Renewable Energy: Aims for 100% renewable electricity in its own operations by 2035. It also requires smartphone suppliers to reach 100% renewable electricity usage by 2050.
• Energy Management: Achieved ISO 50001 Energy Management System certification for its operations and uses a smart energy management system in its office parks.
• Efficient Technology: Uses energy-efficient components like LTPO displays, advanced WLAN chips, and fast-charging technologies to reduce power consumption in its devices.

Circular Economy & Waste Management

• E-Waste Recycling: Operates global e-waste recycling and trade-in programs, with a goal to recycle 38,000 tons of e-waste between 2022 and 2026.
• Refurbishment: Expanded its refurbishment business to include smartphones, laptops, projectors, and monitors to extend product lifecycles.
• Recycled & Bio-based Materials: Incorporates recycled aluminum, gold, and copper into product components and uses bio-based materials (e.g., from lemon residue) in some smartphone back covers.
• Zero-Waste Factories: The Xiaomi Smart Factory has established a zero-waste-to-landfill management system, achieving a 99.35% waste diversion rate and the highest global certification.

Product Design & Logistics

• Eco-friendly Packaging: Minimized packaging, removed plastic handles, and switched to flattened carton boxes and paper-based materials for some products.
• Green Logistics: Promotes sea and rail transportation as alternatives to air freight to reduce carbon emissions.
• Product Lifecycle Analysis: Completed lifecycle carbon footprint measurements for 18 representative products to better understand and minimize their environmental impact.

Useful Links

Browse authorized repair centers and official retail stores of Xiaomi using the links below to get support or shop for products on Google Maps.

Market Position

• Ticker: HKG: 1810
• Market Cap: Approx. HKD 1.06 T

Xiaomi reported a total annual revenue of RMB365.9 billion in 2024 and has a current market valuation of approximately $135.03 billion as of December 2025. It maintains a significant global reach and consistently ranks in the top three for global smartphone market share.

Customer Support

• Website: www.mi.com
• Online Help: Xiaomi Help & Support